Have you ever heard of the UK heavy metal trio called Throne? We hadn’t, but we will now forever remember them for something truly epic. For their latest song “Tharsis Sleeps,” they came up with an idea for the music video that will shock even hardcore fans: the first-ever, frame-by-frame, fully-embroidered music video.
The band’s singer, Nicos Livesey, an animator himself, had a two-fold inspiration for this video. Seeing an embroidery machine in action at a boat show at the age of 12 left him fascinated with the process of embroidery ever since. More than that, like many metal bands, he would often observe armies of fans covered in the band’s patches. Once these two factors converged in his mind, the idea was born.“I realized it was totally animate-able,” he says. “I could embroider it frame by frame and it would look mental.”
The idea sounds simple enough, but here’s the kicker: it was all done by hand. Being part of an embroidery operation, we at Stadri understand what a tall order this was, and the figures will blow your mind. Livesey and his team digitally created the individual frames of the animation, meaning that each frame was its own embroidered patch. At 16 frames per second, this 4:33 music video required 3,000 individual embroidered frames, all separate patches! Once the stitching was complete, each frame then had to be individually photographed, so the images could be edited together with animation software.
Here’s the rundown:
- 3,000 Individually-embroidered frames
- 3,500 Hours of embroidering
- 250 Square meters of denim
- 45 Million stitches
- 40 Days of animation
- 1800 Hours of digitizing
- 500 Hours of capturing
The video’s theme has been described as an animated story about a band of post-Earth humans’ failed-attempt at terraforming Mars in order to save Earth.
The seven month project was funded on Kickstarter. Contributors to this awesome project were offered their very own embroidered frame from the video, among other cool things.
The three main players in this project were Brother Sewing UK, who gave gave them access to 3 industrial embroidery machines, Maderia Threads, who supplied all the thread for the project, and Wilcom Embroidery, who gave access to their embroidery software. We at Stadri only wish we had known about this project before it was completed, as we would have loved to have been part of it!